Pattern Beauty

Pattern Beauty, founded by Tracee Ellis Ross, is a haircare line designed to exceed the beauty needs of the curly, coily, and tight-textured masses. We are grounded in and centered around the celebration of Black beauty and creating a space for empowering and loving authentic beauty.

Pattern Beauty, founded by Tracee Ellis Ross, is a haircare line designed to exceed the beauty needs of the curly, coily, and tight-textured masses. We are grounded in and centered around the celebration of Black beauty and creating a space for empowering and loving authentic beauty.